INTRODUCTION: At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.

History :

While it’s easy to remember a time before digital marketing, it’s hard to picture a world without it now. But, we can trace the beginnings of this groundbreaking form of consumer engagement all the way back to the late 1800s. Who is the Father of Digital Marketing?

This is a bit of a trick question as there’s no single father of digital marketing.Some argue that Gugliemo Marconi who invented the radio in 1896, was the world’s first digital marketer.
Others will say that computer engineer Ray Tomlinson should be credited with the birth of digital marketing because he sent the first-ever email in 1971.

Objective:

The main goal of any Digital marketing is to increase revenue, and Digital marketing is no exception. By combining search engine optimization, or SEO, with pay-per-click ads, or PPC, your company can improve the chances that potential customers find you online. And with strategies like content marketing and social media marketing, you can position yourself as an expert in your field who also cares about your clients.

Internet Users in India — 69.6 Crs

Social Media Users — 37.6 Cr

Users spend — 2.4 hrs on Social Media

Almost 33 Cr users access social media through mobile

86% users engage in some form of activity

96% users watch videos online

Facebook is most popular social media network — 34.6 Cr Users (highest in world)

Instagram — 10 Cr Users (second largest in the world)

Linked In — 6.2 Cr Users (second largest in the world)

Twitter —1.7 Cr users

What does a digital marketer do?

Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company's disposal. These channels include social media, the company's own website, search engine rankings, email, display advertising, and the company's blog.

Outcomes:

1) Recognize Android And Creating Applications And Activities

2) Creating User Interfaces And Intents, Broadcast Receivers, Adapters, And The Internet

3) Files, Saving State, And Preference, Database

7. Reference:
1) https://niti.gov.in/sites/default/files/2019-01/Strategy_for_New_India_2.pdf

2)https://www.digitalindia.gov.in

3)https://en.wikipedia.org/wiki/Digital_marketing

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