A five day training program on Digital Marketing for the 'Warli' Artists was inaugurated at Talasari, Palghar District, Maharasthra. Inaugurating the five day training program, Dr. Ashwini Kumar Sharma, Managing Director, NIELIT, said that this initiative of NIELIT is in line with the vision of the Hon’ble Minister of Communication & IT – Shri Ravi Shankar Prasad. Also, NIELIT aims to support the pillars of Digital India, mainly “e-Kranti – Electronic Delivery of Service” and “IT for Jobs”. Empowerment of small scale entrepreneurs such as artisan, traders, weavers etc would result in a “win-win” proposition for both the seller as well as buyers. The participants would be able to widen their business prospects by learning the nuances of using Online provisions to market and sell their products, thus eliminating the need for middlemen/brokers. This would also help prospective buyers to access a wider array of ‘Warli’ painted products, which otherwise are not accessible in the Online mode.